Brought to you by
INTERNET LAW COMPLIANCE SYSTEM: HOW TO BULLETPROOF YOUR WEBSITE IN 60 MINUTES OR LESS available through
www.internetlawcompliance.com
Authors: Shawn
Casey, J.D. and Jack Campitelli, J.D.
COMMANDMENT #1:
Always have a Terms of Use agreement. It
should be hyperlinked from the bottom of each webpage. This is especially
important since the Child Online Privacy Act came into effect. A great
Terms of Use agreement, fully licensed for your use, comes with the book
INTERNET LAW
COMPLIANCE SYSTEM: BULLETPROOF YOUR WEBSITE IN 60 MINUTES OR LESS available at
www.internetlawcompliance.com
COMMANDMENT #2:
Always have a Privacy Policy – even if it
just says a few lines about what you do with information you collect. Be
aware that many of the internet delivery systems you use may collect
digital information unbeknownst to you. You should not make your Privacy
Policy too restrictive since you might find yourself violating it
unwittingly. A great Privacy Policy, fully licensed for your use, comes
with the book
INTERNET LAW
COMPLIANCE SYSTEM: BULLETPROOF YOUR WEBSITE IN 60 MINUTES OR LESS available at
www.internetlawcompliance.com
COMMANDMENT #3:
All sales to website viewers require a
Purchase Agreement and Disclaimer that sets out the rights and obligations
of buyer and seller. The positioning of this and the wording is extremely
important. A great Purchase Agreement and Disclaimer, fully licensed for
your use, comes with the book
INTERNET LAW
COMPLIANCE SYSTEM: BULLETPROOF YOUR WEBSITE IN 60 MINUTES OR LESS available at
www.internetlawcompliance.com
COMMANDMENT #4:
Be cautious with “Income Claims” in your
sales copy where your sales pitch is based in part on someone being able
to make income when they buy your product. You need to specifically
advise that not everyone will make money.
COMMANDMENT #5:
Be cautious with “Results Claims” in your
sales copy where you claim that your product will deliver specific
results. You must also advise that it will not deliver the same results
to everyone and may not deliver any results to some.
COMMANDMENT #6:
Be cautious with “Earnings Claims” in
your sales copy where your sales pitch is based on your own financial
success or the success of others who have bought the product. You must
also tell folks that not everyone will make money and you do not claim the
results to be ‘average.’
COMMANDMENT #7:
Never give misleading or deceitful
information on your website and never use such information to promote a
product or service. You may well end up in prison if you do.
COMMANDMENT #8:
Be very
careful with all information that you do not mistakenly give erroneous
information. You should always advise your
customers or visitors that they accept
all responsibility for harm caused by bad information.
COMMANDMENT #9:
Do not promote pyramid schemes, Ponzi
schemes, or chain letter schemes on your website. They are all illegal.
Sometimes they are hard to spot, even for professionals.
COMMANDMENT #10:
Do not promote ‘cures’ for anything. The
fact that it may cure a disease or problem may be true. But you must
remember that nothing is true in all cases. A tremendously successful
modern drug that works for 80% of cases is practically a miracle.
Therefore, nothing except a miracle is a cure. Besides never using the
word ‘cure’ (which is an FTC hot-button), you must advise folks that your
treatment plan or supplement plan will not work for everyone – and, of
course, advise them that they should only do anything after consulting
with a physician or other healthcare professional.
Additional information on all these
subjects and many others, as well as forms you should be using (fully
licensed for your use) can be found in the book
INTERNET LAW
COMPLIANCE SYSTEM: BULLETPROOF YOUR WEBSITE IN 60 MINUTES OR LESS available
through
www.internetlawcompliance.com
This information should not be construed
as professional legal advice or a substitution for review of your personal
situation by a competent attorney well versed in internet law as it
relates to the FTC and other regulatory agencies. Consider this just the
opinion of a couple of bright guys who are lawyers and are successful
internet entrepreneurs.
Advice about how
law enforcement and regulatory agencies deal with problems and what you
can do about it is discussed in detail in
INTERNET LAW
COMPLIANCE SYSTEM: BULLETPROOF YOUR WEBSITE IN 60 MINUTES OR LESS available through
www.internetlawcompliance.com
INTERNET LAW
COMPLIANCE SYSTEM: BULLETPROOF YOUR WEBSITE IN 60 MINUTES OR LESS provides the straightforward
explanations and answers for the legal issues facing webmasters, and basic
forms that meet these basic requirements. The requirements listed above
are not just a good idea. They are the law. If you do business online, you
must comply with them. Don’t put off dealing with these issues. Get your
business set up correctly now.
To order, or get
more information, go to
www.internetlawcompliance.com
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